Many people today place money with financial analysts, fund managers and experts in the hope that they can grow their funds. However studies have shown that in the vast majority of cases, the individual generates the same return as the experts. But most people when confronted with this fact, usually reply that they do not know how best to invest their money themselves and it is submitted that the real reason is a lack of financial literacy.So the usual question is how someone can increase his financial literacy? This article will therefore list three simple ways for anyone to start increasing their financial literacy.Firstly, the best way to start is to start browsing an online investing dictionary and start learning simple financial jargon. A great place that you can consider is http://www.investopedia.com where you can start learning the meaning of basic financial terms so as to be better able to understand financial literature. You would want to spend some effort in learning those pertaining to the stock market first because such terms are most commonly used in the papers when financial analysts talk about the state of the economy.Secondly, once you have a basic grasp of financial terms, you can then graduate on to reading the financial section of the newspapers. I know of friends who attack the movie section of the newspapers and maybe a little about the crime news but avoid the business section like the plague. These are the same people that gripe about the lack of understanding of the “recent increase in Initial Public Offerings”. It can be a bit intimidating for the uninitiated but you will gradually start learning more about the particular market that you are in and how it works.Thirdly, a fast way to learn more about financial terms is to make it a point to listen to the financial news daily before you head to work. This can be on the radio or on the television. Remember to take what the analysts say about stocks and shares in the news with a pinch of salt as sometimes the stock moves in response to what they say and as the scandals have proven, they sometimes actually move against the advice that they tell the general retail customers.After doing these three simple steps daily, you will find that your financial knowledge will start increasing and you can then subscribe to Forbes and other financial magazines or newspapers like the Financial Times and feed your ever growing interest in financial matters. If you finally reach the stage where you want to know more then you might consider doing a MBA or CFA.In conclusion, the quest for knowledge in the financial arena is a never ending one. New financial instruments are created ever so often and keeping abreast of such changes can be an almost impossible task. But getting started is ever so important in this fast moving world and you can then manage your own investments better and with more confidence.Copyright © 2006 Joel Teo. All rights reserved. (You may publish this article in its entirety with the following author’s information with live links only.)
Tag Archives: Personal Finance
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.