Depending on your short or long term objectives, you will need to identify your target before considering to invest your money and more importantly: knowing how much to invest.How do I know which investment duration to choose?This all depends on your financial needs. If you believe that you will need to have access to your investment at any given time, you shouldn’t take any risks and should always opt for investments which don’t require your funds to frozen for any period of time. Liquid investments are always key in this instance.However, if you have other investments which are liquid and want to invest additional funds, then you could always opt for longer term investments (5 to 10 years) which leaves your doors open to more choices. Although longer investments sometimes involve slightly higher risk, the rewards are significantly higher than those of short-term investments.Let’s take a look at various investment lengths and what they mean for you:Short term:Professional investors and fund managers will generally classify a short-term investment as one which lasts 3 years or less. Those usually include a saving account, a money market fund or any other type of investment which offers you some sort of guarantee on your investment’s time frame. Although you don’t really benefit from high payouts, the main advantage of this type of investment is security of your funds.Medium term:Usually lasting between 3 to 8 years, a medium-term investment still contains minimized risk over the period of time of your investment, while the rewards are slightly higher than those mentioned in the previous point. With a good diversification of your funds and well thought-out placement of your investment in commodities, you can get a healthy return on your investment.Long term:Usually going beyond 8 years, long-term investments make time your best friend. This allows you to invest in markets which usually contain volatility in the short-term but which are historically the most profitable in the long term, given that they always get back to their original level before finding new peaks.Finding your own objectives:Your objectives are not only defined by the length of your preferred investment choices, but also by the amount of capital that you have. There are usually two types of investment: one which aims to generate capital from a low sum, and one which entails investing a large sum of money in order to generate periodic returns on that large investment. You should also always ask yourself what your goal is; if it’s to save for a house, retirement, or your kid’s college fund, avoid any risky investment which may hinder your goals.How’s your temper?Even if you find the perfect time frame and know exactly how much you’re going to invest, an investor’s nerves can sometimes be their own worst enemy. If a loss of 10% of your funds will stress you out, you’re better off opting for a safe investment which will not stress you out as much. Placing long-term investment in diamonds is the preferred method of many people simply because it is a safe method which gives you a steady return every year.
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Measuring Your Real Estate Investment Returns
Congratulations, you have finally found one source of information that is both invaluable and easily applicable for your future investment decisions.We have read many books, reports and various articles on investments, property investment in particular. The majority of them contain great information, some of them even give you instructions on how to implement that information. However, none of them seem to provide the missing ingredient to convert the intent of the article into the actual result. Their “how to” information is never complete, too complicated or overly simplified.Finally, out of all our research, we have found a major deficiency in the information provided by other authors -They do not explain properly why you would invest in the first place!They do not explain how to measure your investments!What is the point of investment if you do not have a very specific goal in mind? And if you do have an outcome in mind, how do you know that a particular investment will achieve your desired goal?We hear many times that people wanting to purchase an investment property, without necessarily knowing why they are buying an investment property in the first place. We have probed for the answer only to receive blank looks, vague statements and complete incomprehension of the questions.Ask yourself, why would you purchase an investment property?Is it to create more wealth sometime in the future?Is it to help you financially on a daily basis?Is it to generate a specific return on your investment?Is it because investment property is a better investment than shares?Do you have answers to the above questions? If you do, how specific are those answers?We have found that people will generally answer yes to all the above without having any specific outcome in mind.In this report we will give you the primary tool that you will need to start answering the above questions.That tool is the ability to measure the return on your invested funds.If you cannot measure your return, you will never be able to achieve any of your objectives, or you will achieve them through luck and not objective, measured approach. Luck will not let you repeat your investment strategies. Luck is only good in casinos!So how do you measure returns?Let’s step back and discuss what is a return on your investment. When people talk about percentage returns or dollar returns on investment, they usually define these returns by time and the baseline investment.So for example if you purchased a property for $200,000, after 1 year that property might be worth $210,000. Therefore your return on investment is $10,000 in one year or 5% in one year. This example has a specific period of time within which a return is measured.However, when you measure a return on investment, do you need to measure the return on the whole price of the investment? When you purchase an investment property, do you purchase the property with CASH? Granted, some people in very exceptional and sometimes suspicious circumstances do buy property with cash! You would agree with us when we say that this is extremely rare. In most cases the investment property is purchased with a combination of your money and the bank’s money.In fact, in most cases, the bank lends the majority of the purchase price – 70% to 90% of the purchase price. This means that generally you only put up your own cash as a fraction of the property price. Given that you have only invested 10% to 20% of the total purchase price, when working out the return on YOUR investment, why would you work out the return on investment based on the whole price of the property? You did not buy the property entirely with cash, therefore you don’t need to work out the return on investment on the entire price of the property.We can provide an example of this in another field. Say you wanted to purchase an antique chest of drawers. You know that antiques go up in price with time, especially if they are properly looked after.This particular chest of drawers cost $1,000. You did not have $1,000 so you borrowed $800 from a friend and put up the balance of $200. You made a deal with a friend that at the end of the year once you sell the piece, you will pay him $40 for the loan. At the end of the year you managed to sell the piece for $1,100, or for an extra $100. So you might think that you have made 10% return.Or $100 profit divided by the $1,000 purchase price. You would be wrong. What you really made was $100 profit less $40 that you have to give to your friend for the loan. That makes $60 profit to you. To calculate your return you need to divide YOUR $60 profit by YOUR $200 investment. This means you made 30%. You only calculate the return on YOUR money and not your friend’s and not on the total purchase price of the antique piece.Here is an example of how your property investment will look. The numbers are purposely simplified and do not take into account various expenses:Example 1 – Return on investment based on $200,000 property purchased with an injection of 20% of your own money.Purchase Price $200,000
Increase in price in 1 year $10,000
Return on Investment in 1 year 5% (this is calculated by dividing the Increase by the Purchase Price)Example 2 – Return on investment based on $200,000 property purchased with an injection of 20% of your own money.Purchase Price $200,000
Your investment of 20% $40,000
Increase in price in 1 year $10,000
Return on YOUR Investment in 1 year 25% (this is calculated by dividing the Increase in price by Your Investment)In both cases the property cost the same and increased in price the same and over the same period of time. However, in Example 2 the return on investment was calculated on YOUR initial cash that you invested into the property. The difference is massive – 500%.You see, in this example, the bank that lent you 80% of the value of the property is already receiving a return on their investment. It is called interest. They do not require you to give them a part of the property appreciation as well. Given this, you can not count the entire value of the property in your investment return calculations.Of course it is not as simple as that. There are other considerations that need to be included in the calculations to be precise but the basic idea is correct. If you started applying this method to calculating your return on investment, you will discover that investment property is an extremely high yielding investment returning anything from 20% to 100% per year on your investment. Investment property rivals shares for returns and surpasses shares through removing volatility and risk from your investment.You have heard from so called experts that investment property will always underperform shares and other investments. You have heard that the only way to receive a high return on investing in property is through appreciation (price growth). You have heard that rent does not give you a high return. You have heard that you have to use Negative Gearing when investing in property to squeeze out any return. Unfortunately, none of these statements are true.Let us show you why….Let’s take an example property with the following variables:Purchasing and Investment details:Purchase Price (new 2 bedroom unit) $185,000
Bank Loan – 80% $148,000
Interest on Loan (Interest rate 5%) $7,400
Your Contribution – 20% (your cash) $37,000Cashflow details:Rent per year (Gross) $10,140
Total Expenses (property management, insurance etc..) $3,100
Rent per year (Nett – rental income after all expenses) $7,040
Total income from tax deductions $1,960
Total NETT rental income plus tax deductions $9,000From this example we see that your final position by owning this property is that you will have a $7,400 interest bill and about $9,000 in income. Therefore, you will MAKE A SURPLUS OF $1,400 PER YEAR. What does that mean if you work out return on your investment?Well, you have earned $1,400 on your initial cash investment of $37,000 (your contribution to purchase the property). This represents a return on your initial cash investment of 3.8%. That is low you might say and we would agree with you. You forgot about one thing… this property is paying you money to own it. You have just bought an asset that pays you from day one.What happens to property over long term? Generally properties go up in price. In fact, the average increase in price recorded over the last 100 years or so is compound 7% per year. If we apply this thinking to the above example, 7% increase on the original purchase price of $185,000 is $12,950.Therefore to calculate the TOTAL return on your original CASH investment, you need to do the following…..1. Add the income from rent and tax deductions to the price appreciation.* $1,400 + $12,950 = $14,3502. Work out the total return on your initial investment by dividing the above by your investment* $14,350 / $37,000 = 39%Amazing, your initial investment of $37,000 used to purchase this property earned you 39% return on YOUR MONEY in the first year. Of course, unlike shares you are not able to cash out and take this profit immediately. With property, you have to wait for some time before you can cash out fully.To put a 39% annual return on your money in perspective, it is 10 times greater then the bank will pay you. It is 4 times greater then professional fund managers strive to obtain – the same ones that get paid millions in bonuses. It is nearly 2 times greater then the richest man on the planet, Warren Buffet, consistently makes.How does that compare to all your share investments or any other investment for that matter? Where else can you buy an asset and have it pay YOU from day one and increase in price? Remember property appreciates in cycles, but it ALWAYS appreciates.This is what property professionals know and do not seem to want to explain to everyone else. Now you know how to calculate real return on your money, not the bank’s money. You do not have to work out the return on the bank’s money, the banks can do it themselves. You need to care only about your funds. So when you do the calculations right, you will find that overall by purchasing the right investment property, you will make up to 100% returns on your money. In the worst case scenario you will only make 30%. Either way, the returns are phenomenally high by normal standards.All this can be done without any risk and in some cases, with absolutely guaranteed rent!Now what do I do?Hopefully we have shown you that property is a remarkable investment that is hard to substitute. Not all properties are the same and you need to watch out for those that may stand empty for long periods or give you tiny tax deductions.Viva Properties has an education department that teaches people for FREE aspects of property investment – various pitfalls, risk minimization techniques, early mortgage repayments, ways of accessing properties for a discount etc… We teach by running small workshops of 10 to 20 people. During the workshops you are given incredible insights into how property investment works and this new knowledge is applied to specific property examples including those that you want to examine.So if you want to learn from the experts how property investment should be done and pay nothing for the knowledge, please go to www.vivaproperties.com.au
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.