Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e-books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach.To make B2B content marketing successful in 2016, you need to decide the strategies you are going to use, plan accordingly and know about the predictions of content marketing in this year. Here are some tips for you that would help you to succeed in B2B content marketing:-As Content marketing plays a vital role in the B2B marketing, it is essential to plan your content strategies for this New Year. In 2016, digital marketers will face many challenges in B2B content marketing. Before you think about new strategies, rethink and analyze the content marketing strategies that you have used in the previous year. Remove the unbeneficial things from your plan and add new innovative ideas. The success of your business/company depends on the content that you produce. So, give value to the content and make it preferable for the viewers to read.Many B2B marketers have understood the importance of content delivery. So they are creating more unique content and using it effectively for their business growth which has led to the heavy competition. To succeed in this situation, you need to have a documented content strategy and create more quality content. As a content marketer, you have to be clear that the main motive of content creation is to generate more leads and achieving more sales rate. Make sure that you use the right content format and expose your content in the right place.Think differently & innovatively and give something special in order to make your content stand out. Content creation is going to be more in this year so make your content interesting, valuable and unique to attract the customers. Concentrate on the target audience, reach your content to them and build strong relationship for gaining their attraction. Make use of content in the video and in addition to that you can add audio for making it more worthwhile.

Learning how to invest and make money from home might apparently feel like a scam but it is really easy. All you need is a thorough research and clear financial goals to make the most of your investments. You need to understand that even the smallest investment comes with its own risks and as an investor you have to take risks to make steady gains. The higher the risks the greater the gains!In this article, we will take a quick look at some of the essentials that you need to check prior to investing all your money.Investor profile – This is probably the most neglected yet the most significant aspect that determines the failure or success of your investment. To invest and make money from home, you need to dig deeper into your investor profile. Knowledge about your investor profile will help you to find out the different types of investments that you can consider. Some of the important elements of your investor profile are the duration, returns, liquidity and risk. The duration will tell you about the time period you will like to invest for and the returns will let you know whether you want a fixed income or steady growth. Liquidity will tell you whether you will able to access your money easily or not and the risks will give you an idea of the risks involved in different types of investments.Investment ways – There are a variety of investment ways open to you, so that you can invest and make money from home. For instance, you can invest through your bank for the term deposits or you can choose a sharebroker to invest in shares and bonds. At the same time you can even invest in properties through a real estate agent. Prior to investing with any of them, you should carry out your own research on the various types of investment markets.Financial goals – You need to find out what exactly you want to achieve through your investment. You need to find out the time period for which you can afford to part away with your money and at the same time you have determine whether you are looking at an income or you want to see your funds grow over a period of time. All this will guide you in etching out the perfect investment strategy with an eye on accomplishing the financial goals that you have set.Investment advisor – There are many companies as well as investment consultants who can guide you in making the right investment decision. In order to lower your investment risks, you need to hire a good investment advisor. An efficient advisor will tell you the right places to put your money in and all you have to do is pay up a small fee for their services. With an efficient investment advisor at your side you can easily invest and make money from home without any hassles.

Depending on your short or long term objectives, you will need to identify your target before considering to invest your money and more importantly: knowing how much to invest.How do I know which investment duration to choose?This all depends on your financial needs. If you believe that you will need to have access to your investment at any given time, you shouldn’t take any risks and should always opt for investments which don’t require your funds to frozen for any period of time. Liquid investments are always key in this instance.However, if you have other investments which are liquid and want to invest additional funds, then you could always opt for longer term investments (5 to 10 years) which leaves your doors open to more choices. Although longer investments sometimes involve slightly higher risk, the rewards are significantly higher than those of short-term investments.Let’s take a look at various investment lengths and what they mean for you:Short term:Professional investors and fund managers will generally classify a short-term investment as one which lasts 3 years or less. Those usually include a saving account, a money market fund or any other type of investment which offers you some sort of guarantee on your investment’s time frame. Although you don’t really benefit from high payouts, the main advantage of this type of investment is security of your funds.Medium term:Usually lasting between 3 to 8 years, a medium-term investment still contains minimized risk over the period of time of your investment, while the rewards are slightly higher than those mentioned in the previous point. With a good diversification of your funds and well thought-out placement of your investment in commodities, you can get a healthy return on your investment.Long term:Usually going beyond 8 years, long-term investments make time your best friend. This allows you to invest in markets which usually contain volatility in the short-term but which are historically the most profitable in the long term, given that they always get back to their original level before finding new peaks.Finding your own objectives:Your objectives are not only defined by the length of your preferred investment choices, but also by the amount of capital that you have. There are usually two types of investment: one which aims to generate capital from a low sum, and one which entails investing a large sum of money in order to generate periodic returns on that large investment. You should also always ask yourself what your goal is; if it’s to save for a house, retirement, or your kid’s college fund, avoid any risky investment which may hinder your goals.How’s your temper?Even if you find the perfect time frame and know exactly how much you’re going to invest, an investor’s nerves can sometimes be their own worst enemy. If a loss of 10% of your funds will stress you out, you’re better off opting for a safe investment which will not stress you out as much. Placing long-term investment in diamonds is the preferred method of many people simply because it is a safe method which gives you a steady return every year.